“We All Count” Census Awareness Campaign // print & web design

Client: YWCA St. Paul
Designer: Kara Rice
Copywriter: Jonathan Fondell

Groups are under counted every census and their federal allocations fall short as a result. Unfortunately, many of these groups are the ones most in need of funding and representation. YWCA St. Paul needed an awareness building campaign to encourage full participation in the census. I created a landing page in addition to flyers that were distributed to clients and posters that were displayed in client-facing areas of our facilities. These materials dispel common concerns and highlight the value of participation for under counted groups.