Client: The Happy Cactus, conceptual
Designer: Kara Rice

The Happy Cactus is a conceptual tiki bar and food truck—with a twist. Their imagined menu focuses on fresh, organic produce and inventive flavor combinations. The branding is vibrant, friendly and a little spicy. It is rooted in bright greens and pinks, and accented with illustrative elements. 

In addition to the identity, I also created a mobile-friendly, one-page website design.