Impact Repot // layout & visual design

Client: YWCA St. Paul
Designer & Illustrator: Kara Rice
Copywriter: Karilyn Robinson

YWCA St. Paul sends an Impact Report annually to donors and key members of the community. Our goal was to create a mailing that was inventive and informative, while being digestible and recognizably YW. A challenge was highlighting the far-reaching impact of YW’s work without making the document so dense that it would discourage readers. Our solution was to lean heavily on bullet points to keep the copy skimmable. We also used playful illustrations to keep the content engaging.