Website Redesign for a nonprofit

Deliverables:

• WordPress website design and development (built using Elementor Pro)

Team:

• Client: YWCA St. Paul

• Copywriter: Karilyn Robinson

When I came on board, YWCA St. Paul’s website badly needed an update. The existing website featured hard-to-use navigation, limited flexibility and a dated look. It also didn’t reflect the organization’s updated brand standards.

The redesigned site addresses these head on by utilizing a navigation structure with clear hierarchy, prominent calls to action throughout the site and introduces blogging capabilities, with a refreshed look that reflects the purpose-driven brand.

In the first year after the website launch, YW saw a 22% increase in average monthly website users.